The Isles
Brand | Naming | Copy

I love a bit of luxury branding. So when the team at Made Property needed a differentiated look, feel and sound for their residential project on Drummoyne’s harbourfront, I dived right in. Not to the water — far too cold at that time of year.

From researching the area, the audience and the market to ferry-borne site visits and defining the special something of this secret beachside lot, this was a project I enjoyed start to finish. The result is an evocative, poetic brand that speaks directly to the highly educated target audience. Sounds good, looks even better.