Horizon 3023
Brand | Naming | Copy

Horizon 3023 is a new, future-led business park. A huge site in Melbourne’s Western Growth Corridor, it had to offer something different and use a stand-out brand to do so.

Putting the limitless power of human potential at the heart of a gritty, industrial identity with a bold, up-front tonality, we created a brand that spoke to purpose-led organisations, rather than customers looking for ‘big sheds’. It worked, and attracted digital disruptors like Amazon and Hello Fresh.