Jam Factory
Copywriting
The Jam Factory is an old-favourite neighbourhood shopping mall on Melbourne’s Chapel Street. One that’s about to get a facelift (and then some) to become the cool, commercial mixed-used destination the area is crying out for.
When I stepped into this project, we already had a disruptive New Rules brand idea — all I had to do was bring it to life with punchy, edgy copy that captured the developer’s vision and amped up the opportunity. From sales decks to websites, not forgetting the brand videos and display suites in-between, this was a fun tonality to develop and roll out.
Jam Factory is the destination. South Yarra’s work-shop-and-play place. Inspiring invention and reinvention, home to rule breakers and tastemakers. Reigniting Chapel Street’s creativity, craft and galvanised graft. This is your new inspiration, how you want it. While it’s hot. Jam Factory is where we meet: the doers, thinkers, creators, makers. It’s where we disrupt, reshape, redefine. In the best way. In a thought-stretching, energising, creative-juicing way. Because here there’s always something exciting and challenging and new to taste and see, soak in and do. This is where ready to eat meets ready to eat meets ready to play — hard. So are you? Ready?
Sample copy
Website | Retail experiences
Website | Retail experiences
Website | Retail experiences
Website | Retail experiences
Website | UX copy