Brand books

I do enjoy a good set of brand guidelines. Or a style guide. Or a playbook. Even a toolkit. Whatever you call that collection of dos, don’ts, how-tos and what-ifs, I like to write ‘em. Probably because it’s the culmination of months of strategic thinking, creative crafting and asset production.

Anyway, I don’t tend to share my clients’ internal documents out in the open (although an intro page never hurts) but I’m happy to talk to you about tone of voice principles, roll out, before copy, after copy, sample copy and strategic articulation. In fact, just try and stop me.