Tabcorp
Inclusion & Diversity

Tabcorp is an all-systems-go kind of a client. Which I like because it means we can go from brief to campaign concept to shoot to creating fleshed out how-to guides and roadshow launch scripts in less than a month. At least, that’s what we did for their bold new Inclusion & Diversity policy launch.

Built to show the positive effect of whole-team support on an individual, our ‘All for one’ launch campaign brought the human impact of the new policies to the fore. At the same time, we wanted to highlight the sense of organisational care and integrity that defines life at Tabcorp. The final result featured real people with simple, heartfelt copy and headlines. By all accounts it went down a treat.